This talk presents an overview of emerging AI-powered applications in the film industry at the greenlighting stage, where decisions are made as to the feasibility and earning potential of film projects. Through a qualitative analysis of company case studies, interviews, and media discourse, I interrogate and tease out the ethical, cultural, and industrial implications emerging from the use of AI in influencing decisions about film production, particularly the ways the use of AI might influence notions of creativity, labour, and reception. I will also outline three possible research agendas for humanities and social science scholars to critically engage with this nascent phenomenon.
Pei-Sze Chow is Assistant Professor of Media and Culture at the University of Amsterdam. Her interdisciplinary research takes a spatial, media-geographic approach to studying film cultures, focusing on the cinemas of peripheral regions and nations, diversity and representation, and transnationalism. She is the author of Transnational Screen Culture in Scandinavia: Mediating Regional Space and Identity in the Øresund Region (Palgrave, 2021) and co-editor of A History of Danish Cinema (Edinburgh UP, 2021).